In today’s media landscape, there’s no denying that digital is dominant. Employing a digital-first strategy can help your organization better reach and impact its members. Since content is consumed much differently now than it used to be, how your organization delivers its content needs to evolve alongside this change to remain relevant.
Give your members what they want – where they want and how they want it.Your members are used to having everything at their fingertips: They hold immediate access to a wealth of information and can communicate with virtually anyone. To them, anything worth knowing – anything important enough – should be online or readily available to them through a few clicks. This desire for anytime-anywhere access to content increases the need for mobile-first content delivery.
This is not to say that traditional media isn’t effective. Traditional media can be impactful as well, especially when supporting digital media. But here’s what you need to ask yourself: Are your traditional channel efforts yielding the results you want? Do they successfully target your members? Do they tailor your message to your key demographics the way digital channels would?