Best Practices for Personalized Outreach

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Outreach programs, no matter the setting or goal, are powerful in bringing a community together and helping them thrive. Getting your message out to your community can be challenging. Are you using the right materials? What about tone and language? Are your target audience’s needs being answered? Can you do more? If so, what will work? Creating personalized outreach can improve retention and boost engagement. If you feel like your outreach program needs a visibility boost, QuickSeries can help!

Identify and learn about your community. 

You may already know what message you want to share, but do you know the best way to deliver it and how your audience will respond? Understanding your audience will help determine how to tailor your message and delivery method for maximum impact.

Plan how best to communicate. 

How you convey your message is as important as the message itself. The correct tone and language (even the use of many languages for a multilingual community) can have a big impact on your program’s success, making sure your content is inclusive as well as informative. QuickSeries content has been translated in over 25 languages – from Spanish and French to Creole and Chinese.

Make sure the format fits. 

Selecting the right format for your message is significant. QuickSeries offers a wide variety of print products in many diverse sizes as well as an innovative QuickConnect app platform to allow you to reach your community in a way that will be the most engaging, accessible, and comfortable for them.

Create custom content. 

A great way to build trust with your community. It can be as simple as creating a custom cover on a pocket guide or incorporating a logo on a pamphlet or magnet. Personalization reinforces the idea that the information is accurate, reliable, and tailor-made for your people.   

QuickSeries has been crafting custom content for over 30 years. Our material is trusted by government agencies, military organizations, and top enterprises across all industries nationwide. Reach out to an Account Manager today for a free sample and to discuss how we can advance your mission.